Schlitz Malt Liquor 12 Oz Tab Top Can

Schlitz Memphis Malt Liquor

The Schlitz Malt Liquor 12 oz tab top can from Jos. Schlitz Brewing Company represents an important era in American commercial brewing. Produced at the company's large-scale facility on Raines Road in Memphis, Tennessee, this can highlights Schlitz's regional manufacturing expansion across the American South. The Memphis facility was one of the largest and most modern brewing plants established during this period to meet surging nationwide demand.

Prominently featuring the famous charging bull emblem, the can reflects the aggressive marketing campaign that propelled Schlitz Malt Liquor into mainstream popularity. The deep blue color palette and bold typography made the packaging stand out prominently on retail shelves. The bull mascot became a cornerstone of the brand's promotional campaigns across television and print, establishing the graphic as one of the most recognizable icons in twentieth-century breweriana.

Cans produced at the Memphis plant are notable to collectors for their specific packaging text and mandatory statements. Mandatory text along the side panel lists the Memphis brewing location, frequently distinguished by city markings or dot indicators over the Memphis name within regional brewery rosters. Several variations exist across production runs, reflecting shifts in mandatory text arrangements, metal compositions, and the eventual introduction of universal product codes. Following corporate acquisitions and the eventual sale of the Memphis plant, original Jos. Schlitz cans bearing the Memphis mandatory stand as enduring artifacts of the brewery's peak production footprint.