Schlitz Malt Liquor 14 Oz Tab Top Can

Schlitz 14 Oz Malt Liquor Can

The Schlitz Malt Liquor 14-ounce tab top can represents an uncommon packaging volume produced by the Jos. Schlitz Brewing Company of Milwaukee, Wisconsin. While malt liquors during this era were predominantly packaged in standard 12-ounce or 16-ounce formats, regional marketing requirements and localized pricing tiers prompted Schlitz to distribute this intermediate 14-ounce container.

Design and Branding

The can prominently showcases the recognizable charging bull emblem, the long-standing mascot of Schlitz Malt Liquor. Accompanied by bold typography and the classic Schlitz script, the face of the can clearly denotes the 14 fluid ounce capacity. The container was manufactured using straight-steel and crimped-steel can constructions across different production runs.

Production and Variations

Because Jos. Schlitz operated multiple brewing facilities across the United States, cans were produced with varying mandatory brewery statements identifying their regional points of manufacture. Documented variations of this can feature differences in mandatory city text arrangements, state-specific regulatory statements, and subtle graphic revisions to the charging bull illustration.

As an odd-size container issued between standard single-serve and tall-boy dimensions, this can serves as a notable entry in mid-century malt liquor packaging.