Schlitz Malt Liquor 16 Oz Tab Top Can

Winston-Salem Schlitz Malt Liquor

Produced at the Jos. Schlitz Brewing Company facility in Winston-Salem, North Carolina, this 16-ounce container represents a major chapter in American breweriana history. Schlitz opened the expansive Winston-Salem plant on Barnes Road in the late 1960s, constructing one of the largest and most advanced single brewing operations in the world at the time.

The exterior display prominently features the famous Schlitz charging bull motif alongside the company's bold typography. Introduced during the 1960s to compete in the rapidly expanding malt liquor category, the Schlitz Bull grew into one of the most celebrated and ubiquitous mascots in beverage advertising. The one-pint format provided substantial shelf presence, offering a larger canvas for the recognizable blue, white, and metallic color scheme.

For collectors of brewery packaging, examples carrying the Winston-Salem plant mandatory text hold distinct regional interest. Because Schlitz distributed nationally across several company-owned breweries, packaging specialists catalog different variations based on factory location lines, subtle changes in lid stampings, seam compositions, and mandatory labeling adjustments across separate production batches. This tall container stands as a classic representative of Schlitz's mid-century brewing dominance across the American Southeast.