Schlitz Malt Liquor 16 Oz Tab Top Can

Schlitz Malt Liquor 16 Oz Can

Introduced by the Jos. Schlitz Brewing Company of Milwaukee, Wisconsin, Schlitz Malt Liquor became one of the most widely recognized malt liquors in American brewing history. The brand established widespread cultural recognition through memorable marketing centered on its charging bull mascot and the famous slogan "Bull Not Beer".

The 16-ounce "tall boy" container was a prominent format in the brewer's lineup. Distributed nationally from various Jos. Schlitz facilities—including Milwaukee, Tampa, Longview, and Los Angeles—the can showcases the signature bull emblem set against metallic finishes alongside the traditional Schlitz script logo.

Among breweriana enthusiasts, known variations of this can exist. Differences across production runs include variations in brewery city listings, state-specific tax stamp imprints, the presence or absence of early barcodes, and subtle design shifts in the bull illustration and accompanying text banners (such as "Stout Malt Liquor" variants). It remains a staple centerpiece for collectors specializing in classic malt liquor and large-format American cans.