Schlitz Malt Liquor 8 Oz Tab Top Can
Jos. Schlitz • Memphis, TN
Schlitz Malt Liquor 8 Oz Memphis Can
The Schlitz Malt Liquor 8 Oz Tab Top Can associated with the Jos. Schlitz Brewing Company facility in Memphis, Tennessee, represents a notable entry in small-format breweriana. Recognized for its bold charging bull emblem, the brand became widely recognized through the memorable national advertising slogan, "Don't say beer, say Bull!"
Brewery History and Regional Production
Jos. Schlitz expanded its national footprint by constructing a major brewing facility in Memphis to serve expanding distribution networks. As packaging operations decentralized from the primary Milwaukee headquarters, the mandatory legal text on can bodies reflected these regional facilities. Cans tied specifically to the Memphis plant typically feature Memphis in the mandatory brewery city listing, often designated with a small dot indicator placed over or beside the city name.
Collector Variations and Features
Commonly referred to by collectors as a "pony" or "split" can, the eight-ounce format provided a compact alternative to standard twelve-ounce packaging. Collectors track this Memphis can across several manufacturing characteristics:
- Body Construction: Production runs utilized both straight steel and aluminum can bodies.
- Graphics: The design showcases the iconic charging bull logo paired with traditional Schlitz script across metallic labeling.
- Mandatory Variations: Variations exist across production runs, showcasing different lists of brewery cities, alterations in regulatory wording, and the presence or absence of a Universal Product Code (UPC).
The Memphis-sourced eight-ounce Schlitz Malt Liquor can remains a popular piece of breweriana documenting regional American brewing expansion and classic beverage graphic design.
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