Schlitz Stout Malt Liquor 24 Oz Tab Top Can

Schlitz Stout Malt Liquor 24 Oz

The Schlitz Stout Malt Liquor 24 oz tab top can represents a notable chapter in the packaging history of the Jos. Schlitz Brewing Company. Produced out of the company's major facility in Memphis, Tennessee—which opened during Schlitz's nationwide expansion as one of the largest and most modern brewing facilities in the country—this oversized container reflects the brewer's push into large single-serve formats.

Graphic Design and Branding

The can's graphics showcase the iconic Schlitz malt liquor imagery centered around the recognizable charging bull emblem. Widely promoted through prominent national advertising campaigns centered on "The Bull," the packaging utilized bold, contrasting coloration and stark lettering designed for high shelf visibility. The 24-ounce tall boy format offered an expanded surface area compared to standard 12-ounce cans, giving the central bull graphic and bold brand banner an imposing presentation.

Plant Mandatories and Collector Significance

Manufactured with a straight-steel body and aluminum lid, this container features the Jos. Schlitz Brewing Co. mandatory text panel identifying Memphis, Tennessee as a designated production site. Because Schlitz distributed across the United States from several regional hubs, collectors frequently encounter variations in plant city listings and small mandatory text placements on the side panels. The Memphis-labeled cans remain popular artifacts from the height of Jos. Schlitz's presence in the southern brewing landscape.