Schmidt Beer Flat Top Can

Schmidt Plow Horses Flat Top Can

Manufactured by the Pfeiffer Brewing Company doing business as the Jacob Schmidt Brewing Company in St. Paul, Minnesota, this flat top can represents a classic mid-century era for the regional brand. Following Pfeiffer's acquisition of the Jacob Schmidt brewery in 1954, the company continued to bottle and can the popular Saint Paul beer under Schmidt's name while leaning into heritage-focused advertising.

The label features pictorial artwork depicting a pair of harnessed draft horses working an open agricultural field, capturing the pastoral spirit of the upper Midwest. Running along the lower rim of the can is the brand's long-standing promotional slogan, "The Brew that Grew with the Great Northwest". The Schmidt name is framed prominently within a red shield trimmed in gold.

Schmidt's scenic containers from this period—which often celebrated rural life, game wildlife, and outdoor recreation—helped solidify the brand's identity across the upper Midwestern market. Collectors recognize variations of this release that feature subtle differences in metallic trim detailing and brewery mandatory text.