Schmidt Beer Flat Top Can

Schmidt Scenic Antelope Flat Top

This 12-ounce flat top can represents one of the most recognizable and enduring themes in American breweriana: the Jacob Schmidt Brewing Company's scenic wildlife series. Marketed under Associated Brewing Company doing business as Jacob Schmidt in St. Paul, Minnesota, the can features an outdoor illustration depicting pronghorn antelopes drinking at a waterhole against an expansive plains backdrop with distant hills and a windmill.

Running along the bottom rim of the scene is Schmidt's signature regional tagline, "The Brew That Grew with the Great Northwest". The Schmidt brand embraced outdoor and wildlife imagery to appeal directly to sportsmen, hunters, and outdoor enthusiasts throughout the Upper Midwest and Northwest. The bold red Schmidt crest framed in gold sits prominently above the pictorial panel, balancing the classic branding with full-color nature art.

Schmidt's scenic outdoor cans evolved through multiple packaging generations—including flat tops, zip tops, and pull tabs—and portrayed a wide assortment of North American game, fish, and wildlife. Among collectors of scenic breweriana, the flat top iterations produced during the Associated Brewing era remain standout examples of mid-century commercial can art.