Schmidt Beer Flat Top Can

Schmidt Scenic Flat Top with Collie

Produced for the Jacob Schmidt Brewing Company under Associated Brewing Company in St. Paul, Minnesota, this 12-ounce flat top can represents an iconic entry in Schmidt's celebrated series of outdoor scenic cans. The packaging reflects a transitional era of regional brewing consolidation, featuring the mandatory statement identifying Associated doing business as Jacob Schmidt.

Schmidt built its brand identity around the rugged outdoors, wilderness pursuits, and pastoral heritage of the Upper Midwest and western frontier, immortalized by the slogan printed along the lower rim: "The Brew that Grew with the Great Northwest". The lower portion of the can features full-color artwork depicting a rough collie watching over a grazing flock of sheep against a panoramic background of mesas and rolling plains.

The upper section retains Schmidt’s traditional red shield bordered in gold, displaying the classic white brand lettering. Collector documentation notes subtle manufacturing variations across this scenic release, including differences in can company stamping, text placement, and metallic lacquer tones.