Schmidt Beer Flat Top Can

Schmidt Great Northwest Wildlife Can

Originating from the historic Jacob Schmidt brewing facility in St. Paul, Minnesota, this Schmidt Beer flat top can dates to the transitional era when the operation was organized under the corporate umbrella of the Associated Brewing Company, marked by the mandatory text designating Jac. Schmidt Div. of Assoc.

Design and Wildlife Imagery

Schmidt long anchored its regional brand identity in the rugged outdoors and sporting traditions of the Upper Midwest, widely promoting its long-running regional slogan, "The Brew that Grew with the Great Northwest," which appears along the bottom rim of the can.

The central visual feature of the can is a detailed nature vignette showcasing mallard ducks in mid-flight landing above wetland marsh grasses. Above the scenic illustration sits the traditional crimson-and-gold Schmidt cartouche featuring the distinctive brand name in white stylized lettering alongside "BEER."

Collector Notes

This release represents an important marker in Minnesota brewing history, identifying the phase when Associated Brewing Company operated the West Seventh Street brewery in St. Paul before later industry consolidations. For breweriana collectors, several variations of this can exist, featuring minor differences in manufacturer can marks, text placement, and print coloration across separate production runs.