Schmidt's Of Philadelphia The Beer For The Bicentennial Beer 12 Oz Tab Top Can

Schmidt's Bicentennial Series Can

Produced by C. Schmidt & Sons of Philadelphia, Pennsylvania, this commemorative can was issued during the celebrations surrounding the United States Bicentennial. Capitalizing on Philadelphia's historic heritage as the birthplace of American independence, the brewery marketed the packaging with the prominent label declaring it "The Beer for the Bicentennial".

The series highlighted historic tableaus commemorating pivotal moments from the American Revolution, including the drafting and signing of the Declaration of Independence, the creation of the first American flag, the winter encampment at Valley Forge, and the British surrender at Yorktown. Released during the massive nationwide surge in breweriana hobby collecting in the mid-1970s, the design captured significant regional and national attention.

Discerning collectors note that multiple variations exist throughout the manufacturing runs. These differences include subtle typography changes in the brand logo—such as a five-pointed star replacing the traditional dot over the letter 'i' in the Schmidt's script—as well as different can manufacturer codes and rim variations.

Schmidt's further tied this promotional run to the collecting community by using the bicentennial theme to welcome the Beer Can Collectors of America (BCCA) when Philadelphia hosted their annual CANvention. The can stands as a celebrated artifact representing both Philadelphia's industrial brewing history and the height of 1970s bicentennial memorabilia.