Seven Eleven Premium Beer Flat Top Can

Seven Eleven Flat Top Beer Can

The Seven Eleven Premium Beer flat top can represents a classic mid-century design produced during the 1950s by Century Brewery Corporation of Norfolk, Virginia. Fabricated as a twelve-ounce steel flat top, the face features bold, vertically stacked numerals flanking the written brand name. At the top sits a distinct red horseshoe emblem wrapped in a banner proclaiming the slogan "It's a winner," framed by the script designation "Premium Quality."

Positioned as an approachable, value-oriented brand, Seven Eleven leaned heavily into lucky number motifs and classic good-fortune imagery to stand out on retail shelves. The brand was part of a mid-century trend in which regional packaging plants produced house and contract labels to cater to local markets and retail distributors. As major national brands consolidated market share across the country during the 1960s, regional private labels like Seven Eleven were gradually phased out of distribution.

The Century Brewery operated out of a historic industrial plant located at Church Street and Washington Avenue in Norfolk. The site's brewing history began in 1896 with the Consumers Brewing Company. After surviving Virginia's early prohibition era and operating as Southern Breweries and later Jacob Ruppert-Virginia, the facility was acquired by Century Brewery in 1953. Century specialized in high-volume, economical house brews, grocery store contracts, and co-packing arrangements. The company ran the plant until the late 1960s, after which the site transitioned to Champale production before closing permanently.

For breweriana collectors, the can holds strong appeal due to the limited number of breweries that operated in Norfolk compared to major northern brewing capitals. Its striking numeric layout, bright white backdrop, and vintage horseshoe iconography make it an eye-catching and desirable artifact of mid-Atlantic brewing history.