Seven-eleven Premium Quality Beer Flat Top Can

Seven-Eleven Flat Top Can

The Seven-eleven Premium Quality Beer flat top was produced by Century Brewery in Norfolk, Virginia. Commissioned for the Seven-Eleven convenience store chain, this label represents a notable mid-century example of contract packaging and private-label retail branding from regional breweries.

Century Brewery operated out of a historic brewhouse in Norfolk, filling a variety of house labels and contract brews for regional distribution. The Seven-Eleven brand remains among the most recognizable labels to emerge from the facility, displaying bold numerals and crisp lettering that reflect mid-century commercial advertising aesthetics.

This specific issue is distinguished by its flat, dull enamel paint finish, setting it apart from related printings that utilized metallic inks. Other known variations across production runs showcase subtle differences in can manufacturer marks and state tax lid stampings.

Because private-label store beers were everyday commodities typically consumed and discarded, surviving examples remain scarce, making this Norfolk-brewed flat top a prized find among East Coast and contract label specialists.