Sierra Beer Cone Top Can

Sierra Beer Low Cone Top

Sierra Beer was the premier flagship brand of the Reno Brewing Company, located in Reno, Nevada. Established in 1903 by German-born brewmaster Jacob Hook and business partners John Maurer and Peter Dohr, the brewery grew into the largest brewing operation in Nevada. Reno Brewing successfully survived Prohibition by producing sodas, tonics, and near-beer, after which it resumed full-strength commercial lager brewing.

This package features Continental Can Company's low-profile cone top format. The front graphic is highlighted by stylized, angular artwork of the snow-capped Sierra Nevada peaks set beneath a circular wheat garland, reflecting the local geography and alpine water source used by the brewery.

Along the upper border, the container bears the mandatory "INTERNAL REVENUE TAX PAID" (IRTP) declaration. This federal tax-paid marking indicates the can was manufactured prior to the national repeal of the labeling requirement in 1950. Reno Brewing Company utilized both low-profile and high-profile cone top formats across different production runs of Sierra Beer before eventually transitioning to flat tops.