Sierra Beer Cone Top Can

Reno Brewing Company's Sierra Beer

Produced by the Reno Brewing Company of Reno, Nevada, this 12-ounce high cone top container represents the flagship lineup of Nevada's most prominent historical brewing operation. Founded in 1903 by German immigrants Jacob Hook, Peter Dohr, and John Maurer on East 4th Street, Reno Brewing Company grew to become the largest brewery in the state. The company weathered Prohibition by manufacturing soft drinks, tonics, and near beer before resuming full-scale brewing in 1933 and operating until its closure in 1957.

Manufactured during the 1940s, this can features bold Art Deco-influenced typography enclosed within an oval wreath border, set above an illustration of the snow-capped Sierra Nevada mountain range. The upper rim carries the "INTERNAL REVENUE TAX PAID" statutory notice, dating the package to the pre-1950 federal excise era, while the lower skirt identifies the packaging entity as "RENO BREWING COMPANY, INC., RENO, NEVADA."