Silver Fox Beer Cone Top Can
Peter Fox of OK • Oklahoma City, OK IRTP era, 1935 to 1950
Silver Fox Beer Cone Top Can
This 12-ounce cone top container dates to the mid-1940s post–World War II era and was manufactured during the Internal Revenue Tax Paid (IRTP) period. The front display highlights the "Silver Fox" name in bold blackletter gothic script set within a centered oval frame. Below the brand lettering, the label incorporates the slogan "THE NATION'S PREMIUM" directly above the block-lettered word "BEER". In accordance with federal regulations of the time, the can includes the required tax-paid statement.
Silver Fox was positioned as an upscale, premium offering within the broader Peter Fox portfolio. Marketed under the tagline "The Nation's Premium Beer" and highlighted in period print advertisements as a quality brew crafted with imported hops, the brand was distributed across several midwestern and southwestern markets. It stood alongside the company's primary Fox De Luxe label before being phased out as the overarching brewing operation reorganized and consolidated in subsequent years.
The can bears the mandatory credit for the Peter Fox Brewing Company in Oklahoma City, Oklahoma. The company acquired the facility at 2 West 3rd Street in 1946, taking over the former plant of the Southwestern Brewing Corporation. Originating in Chicago, the Peter Fox organization sought to expand its footprint following the war by establishing branch plants in states such as Indiana and Oklahoma. The Oklahoma City location had a very short lifespan, operating for only about two years before closing its doors in 1948.
Because Oklahoma had only a handful of breweries following the repeal of Prohibition, breweriana hailing from the state attracts significant interest among regional enthusiasts and cone top collectors alike. The brief two-year operational lifespan of the Oklahoma City Peter Fox plant represents a tight manufacturing window, giving this package substantial historical interest among collectors of mid-century canned beer.
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