St. Paul Winter Carnival Beer 12 Oz Tab Top Can
August Schell • New Ulm, MN
Schell's Winter Carnival Can
Brewed and packaged by the historic August Schell Brewing Company of New Ulm, Minnesota, this 12-ounce can serves as a classic piece of Upper Midwest breweriana. The can was produced as a commemorative release honoring the Saint Paul Winter Carnival, one of America's oldest winter festivals, which originated in the late nineteenth century to celebrate the state's snowy season.
August Schell, founded in 1860, is the second-oldest family-owned brewery in the United States. The brewery frequently collaborated on regional events and celebrations, making their specialty packaging a favorite target for regional collectors. The face of the can features festive red, white, and blue artwork along with celebratory text recounting the lore of King Boreas, the mythical monarch of ice and snow who rules over the Saint Paul festival.
Collectors recognize variations of this can across different production runs, which display slight differences in mandatory text placement and festival date designations. Its strong cultural ties to Minnesota festival history make it a prominent staple in collections centered on Midwestern regional breweries and historic festival memorabilia.
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