Steinbrau Malt Beverage 12 Oz Tab Top Can

Steinbrau Malt Beverage Can

Produced by the Eastern Brewing Corporation of Hammonton, New Jersey, the Steinbrau Malt Beverage can is a notable piece of Mid-Atlantic breweriana. Eastern Brewing was widely recognized across the brewing industry for its prolific output of private labels, contract brands, and specialty malt beverages.

The label design for Steinbrau leans into traditional Old World aesthetics, utilizing Germanic-inspired gothic lettering alongside classic heraldic shield motifs to project European heritage. The front graphics clearly designate the beverage under the malt beverage classification.

A notable characteristic found on certain releases of this can is the inclusion of bilingual packaging, sporting English text on one face and French text on the reverse alongside metric volume measurements. This layout accommodated broader distribution requirements, including northern and regional markets.

Breweriana enthusiasts value Eastern Brewing cans for the diverse printing differences that occurred across production runs. Variations of the Steinbrau can are known to exist among collectors, featuring differences in mandatory text formatting, layout alignment, and bilingual text placement. Because the Hammonton plant produced an extensive catalog of obscure and short-run labels, this can remains an appealing subject for regional and specialty can collectors.