Sugar And Spice Beer 12 Oz Tab Top Can

Schell's Sugar & Spice Series

Produced by the August Schell Brewing Company of New Ulm, Minnesota, the Sugar and Spice Beer label represents a notable chapter in the brewery's history of specialty packaging designed during the height of the breweriana collecting hobby. August Schell embraced creative and themed container graphics to appeal to enthusiasts and novelty collectors.

The Sugar and Spice series gained attention for incorporating photographic portraits of featured models—such as Mary, Terri, and Sherri—posed in casual settings and beach attire. This gave the graphics an authentic snapshot aesthetic that contrasted with traditional illustrated beer branding of the era.

Several variations exist within this lineup, depicting different models, poses, and subtle text adjustments across production runs. As one of the oldest family-owned breweries in the United States, August Schell regularly utilized creative contract canning and limited regional series, and the Sugar and Spice label remains a memorable and popular example among dedicated collectors.