Sugar And Spice Beer 12 Oz Tab Top Can

Schell's Sugar and Spice Cans

The Sugar and Spice Beer can was produced by the August Schell Brewing Company in New Ulm, Minnesota. As the second-oldest family-owned brewery in the United States, August Schell stepped into the burgeoning pictorial and glamour can trend of the era with this memorable release.

The front and reverse designs showcase full-color photographic portraits of models—specifically Mary, Terri, and Sherri—captured in various casual poses, swimwear, and period outfits. The imagery is widely recognized by breweriana enthusiasts for its candid, DIY snapshot aesthetic, reminiscent of classic consumer camera photography rather than stylized studio advertising.

Several variations of this can were issued, each displaying different poses, wardrobe choices, and model names. Produced during a significant boom in can collecting, the Sugar and Spice series highlights August Schell's creative marketing efforts to capture regional interest and stands out as a notable item in Minnesota brewing history.