Sun Valley Beer Cone Top Can

Sun Valley Beer Cone Top Can

The Sun Valley Beer Cone Top Can was produced by the East Idaho Brewing Company in Pocatello, Idaho. Introduced in 1953, the brand sought to capitalize on the prominence and prestige of the world-famous Sun Valley ski resort, which had captured widespread acclaim as a premier winter sports getaway. While large national shipping breweries occasionally featured Sun Valley in their print advertisements, East Idaho Brewing brought the resort's name directly to regional store shelves.

East Idaho Brewing was an established institution in Pocatello with roots dating back before Prohibition to operations such as the American Brewing Company and the Franklin & Hayes Brewing Company. The Sun Valley brand remains significant among collectors as one of the few cone top containers ever produced in the state of Idaho.

Variations of the can exist among surviving specimens, featuring minor differences in the graphic layout and mandatory alcohol statements.

The introduction of Sun Valley Beer was a final effort to revitalize the Pocatello brewery amid mounting competition from major national competitors. The brand could not reverse the company's financial struggles, and East Idaho Brewing moved to dissolve operations shortly after the can debuted, leaving retailers to discount remaining stock at closeout prices. Because the brewery closed so soon after rolling out the label, the can had a very brief production run, making it a prominent artifact in Gem State breweriana history.