Sunshine Extra Light Beer Quart
Barbey's • Reading, PA IRTP era, 1935 to 1950
Barbey's Sunshine Extra Light Quart
Produced by Barbey's, Inc. of Reading, Pennsylvania, this 32-ounce cone top can represents an iconic large-format package from the post-Prohibition era. As an Internal Revenue Tax Paid (IRTP) release, it carries the tax statement that was mandatory on American malt beverage containers prior to the 1950s. The front panel prominently displays the brewery's established heritage with "SINCE 1861" flanking a radiating sunburst emblem centered around a stylized letter "S". Anchoring the upper rim is the volume statement "ONE FULL QUART," while bold lettering across contrasting horizontal bands at the base designates the brew as "Sunshine Extra Light Beer".
The Sunshine brand was introduced following the repeal of Prohibition in 1933. Formulated to meet growing consumer demand for refreshing, drinkable lagers, Sunshine Extra Light was marketed as a smooth, easy-drinking option for everyday gatherings. Backed by lively advertising campaigns, tavern signs, and bright sun-themed slogans across southeastern and central Pennsylvania, the brand achieved widespread local popularity. The Sunshine name became so dominant in the brewery's portfolio that it eventually served as the operating name for the entire enterprise.
The brewery's origins trace back to Bavarian immigrant Peter Barbey, who learned brewing in Europe before founding his own operations in Reading during the mid-nineteenth century. In 1880, he partnered with his son John to form Peter Barbey & Son, helping build Reading into one of Pennsylvania's premier brewing centers. John Barbey guided the company through the dry years of Prohibition before resuming operations as Barbey's, Inc. in 1933. The family-operated brewery was eventually sold in 1951 to Philadelphia’s Henry F. Ortlieb Brewing Company and was renamed the Sunshine Brewing Company, which continued operations until closing in 1970.
Quart cone top cans are particularly celebrated by breweriana collectors for their expansive graphic canvas and impressive shelf presence. With their distinctive high-profile silhouette and deep roots in Reading's mid-century brewing tradition, containers from this era represent an important chapter in regional packaging history.
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Sold Listings
| Price | Title | Platform | Date |
|---|---|---|---|
| $314.00 | Sunshine Beer Quart Cone Top EXTRA LIGHT 219-14 | Morean | 9/17/2023 |
| $2,808.00 | Sunshine EXTRA Light Beer Quart Cone Top SCARCE 219-14 | Morean | 2/5/2023 |