Three Thirty Three Pilsener Brand Beer Cone Top Can

Three Thirty Three Lomira Cone Top

This 12-ounce cone top container highlights the mid-century packaging produced for the Harold C. Johnson Brewing Company. The design is framed by intricate burgundy and gold filigree scrollwork across the upper and lower borders. A cream body features an emblem with the numeral "333" set within a burgundy rectangle, accented by a diagonal banner reading "THREE THIRTY THREE." Below the central graphic, stylized lettering identifies the contents as "Pilsener BRAND BEER," anchored along the base by the mandatory text confirming it was brewed and filled in Lomira, Wisconsin.

Three Thirty Three Pilsener was marketed as a classic American pilsener during the post–World War II era. Numerical brand names were a common mid-century marketing technique, providing taverns and retail patrons with an easily recognizable name. In addition to cone top packaging, the Three Thirty Three brand was later produced in flat top cans as container technology and regional distribution preferences shifted during the 1950s.

The Harold C. Johnson Brewing Company operated out of Lomira, a small town in Dodge County, Wisconsin. The brewery facility was originally established in 1911 as the Star Brewing Company. During Prohibition, the business adapted by manufacturing malt and grain products under the Star Malt & Grain Company name. Commercial brewing resumed following Repeal in 1933 and continued until Harold C. Johnson took over the operation in 1945. Johnson operated the facility for nine years, packaging house labels alongside contract brews. Facing growing competition and consolidation from larger regional and national breweries in nearby Milwaukee, the Lomira plant permanently ceased operations in 1954.

For collectors of Wisconsin breweriana, this can serves as an evocative artifact of postwar small-town brewing. Because the Harold C. Johnson Brewing Company was in business for less than a decade, its cone top releases represent a distinct and historic era of Dodge County brewing heritage.