Tiger Beer 12 Oz Tab Top Can

Jackson Brewing Tiger Paper Label Can

This 12-ounce straight steel tab top can represents a paper-labeled offering produced by the Jackson Brewing Company of New Orleans, Louisiana. The can features a paper label wrapped around the steel body, highlighted by an aggressive, snarling tiger emerging from the upper design. The bold "Tiger" typography is patterned with matching stripes, while smaller vignettes of tigers in various poses encircle the main graphic alongside spirited chants such as "HOLD THAT TIGER," "GO-O-O TIGER," and "COM'ON TIGER." The lower margin bears the mandatory line stating "BREWED AND FILLED BY JACKSON BREWING."

Jackson Brewing introduced Tiger Beer as a regional specialty directly targeting the enthusiasm of Louisiana sports fans, particularly the passionate base supporting the Louisiana State University Tigers. By incorporating the iconic fight song phrase "Hold That Tiger" and energetic stadium slogans, the brewery marketed the product toward local gatherings, game days, and tailgating events. While it remained a niche offering compared to the company's mainline products, the brand left a lasting impression through its spirited graphic approach before distribution ceased.

Founded in 1890 in New Orleans' historic French Quarter, the Jackson Brewing Company established its prominent headquarters along Decatur Street overlooking the Mississippi River. The brewery became a southern powerhouse on the strength of its flagship Jax Beer, growing into one of the largest independent regional breweries in the southern United States. Jackson Brewing navigated Prohibition by manufacturing non-alcoholic near-beer, soda, and commercial ice, successfully returning to full production upon Repeal. In the post-World War II era, intense consolidation and mounting competition from national shipping breweries challenged local producers, culminating in the closure of the New Orleans brewing plant in 1974.

Today, Tiger Beer holds broad crossover appeal among breweriana enthusiasts, Louisiana regional historians, and collegiate football memorabilia collectors. Its dynamic animal graphics, paper-applied construction, and overt nod to regional athletic pride make it a standout representative of 1960s and 1970s Southern brewing history.