Tru Blu White Seal Pilsener Beer Flat Top Can
Northampton • Northampton, PA IRTP era, 1935 to 1950
Tru Blu White Seal Pilsener Can
The Tru Blu White Seal Pilsener Beer flat top can was produced by the Northampton Brewery Corporation in Northampton, Pennsylvania. Operating in the Lehigh Valley, the brewery distributed its flagship Tru Blu line to regional industrial communities and broader mid-Atlantic markets.
Design and Aesthetics
The can features bold graphic artwork centered around distinctive lettering and structured emblem framing. The display face highlights the stylized "Tru Blu" brand name paired with the prominent "White Seal" insignia. The label utilizes a striking palette of deep blue and crimson red accents alongside statutory Internal Revenue Tax Paid (IRTP) markings and side instruction panels.
Collector Variations
Breweriana collectors recognize several variations of this flat top container. Known versions differ primarily in their background finishes, which include painted white enamel, grey enamel, and bare metallic silver surfaces. Additional variations feature minor differences in state permit captions and mandatory text layouts across production runs.
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Price Statistics
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Sold Listings
| Price | Title | Platform | Date |
|---|---|---|---|
| $450.00 | Tru Blu White Seal Pilsener Style Beer flat top - OI - 140-17 - Lilek 810 | Beer Cans Plus | 1/26/2025 |