Utica Club XXX Sparkling Ale Cone Top Can
West End • Utica, NY IRTP era, 1935 to 1950
Utica Club Sparkling Ale Cone Top
This 12-ounce cone top can represents a classic mid-century release for Utica Club XXX Sparkling Ale, produced by the West End Brewing Company of Utica, New York. A defining visual feature is the upper collar band displaying the promotional slogan, "DRY–Not Sweet, Not Bitter–JUST RIGHT". The presence of an Internal Revenue Tax Paid (IRTP) statement dates the container's production to the era between the repeal of Prohibition and the early 1950s, when federal tax verbiage was mandatory on American malt beverage packaging. The design showcases bold white and yellow typography set against a rich blue body, highlighted by the traditional "XXX" ale marking and the West End brewery insignia.
The Utica Club brand originated during the Prohibition era, when West End maintained operations by bottling soft drinks and non-alcoholic malt tonics under the label. When national prohibition was repealed, the brewery repurposed the moniker for its commercial line of beers and ales. Promoted with catchphrases highlighting a well-balanced profile, Utica Club quickly established itself as a regional staple across upstate New York and neighboring northeastern markets.
The West End Brewing Company was founded in 1888 by German immigrant Francis Xavier Matt, who had previously trained as a brewer in Germany before settling in the Mohawk Valley. When Prohibition ended in December 1933, West End achieved distinction by securing the very first federal permit to resume commercial sales, delivering the nation's first legally sold beer at the stroke of midnight. The company successfully navigated industry consolidations through family ownership across successive generations, eventually operating as the F.X. Matt Brewing Company and introducing the popular Saranac brand.
Among breweriana collectors, early Utica Club cone top containers hold substantial appeal. They represent an important era of mid-twentieth-century metal packaging and commemorate the heritage of one of New York's most historic family-operated brewing operations.
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Sold Listings
| Price | Title | Platform | Date |
|---|---|---|---|
| $1,872.00 | Utica Club Ale Blue Cone Top Can 187-32 | Morean | 10/6/2019 |