Value Time Lager Beer 12 Oz Tab Top Can

General Brewing Value Time Can

The Value Time Lager Beer 12 oz can represents an interesting chapter in American contract brewing and private-label supermarket branding. Marketed under the Value Time brand—a budget line distributed through regional grocery chains and wholesalers—this can was produced by General Brewing Company with mandatory brewery text citing its Los Angeles, California operations.

During this era, brewing networks affiliated with industrial magnate Paul Kalmanovitz (whose holdings included General Brewing, Falstaff, and Pearl) frequently utilized facility capacity to package generic and private-label beers. These economy offerings allowed supermarket chains to sell low-cost house staples without operating their own brewing facilities.

Visually, the can features the clean, utilitarian design typical of store brands from the generic retail movement. The graphics emphasize clear, no-nonsense typography and straightforward styling, prioritizing instant shelf recognition over elaborate corporate heraldry.

For breweriana hobbyists and can collectors, Value Time cans hold particular appeal within the popular niche of generic and supermarket brand collecting. Known variations exist across different regional manufacturing facilities and mandatory city listings, reflecting the widespread distribution network that brought contract-brewed budget lagers into grocery aisles nationwide.