Velvet Glow Pale Dry Beer 12 Oz Tab Top Can

Velvet Glow Pale Dry Beer Can

The Velvet Glow Pale Dry Beer 12 oz tab top can represents a notable chapter in West Coast brewing history. Originally established as a trademark brand of the historic Grace Brothers Brewing Company based in Santa Rosa, California, the Velvet Glow label transitioned into production under General Brewing Company at their Los Angeles facility after Grace Brothers ceased operations.

Manufactured using American Can Company's MiraSeam can construction—distinguished by the American Can "A" emblem—the container features an eye-catching, mid-century harlequin diamond background pattern paired with bold, stylized typography. For collectors, variations of this can exist in the market featuring subtle manufacturing differences, including different enamel coating finishes on the metallic body.

The brand holds a cherished legacy in California beer culture. Decades after General Brewing ceased canning Velvet Glow, the iconic brand and its distinctive diamond graphic presentation were resurrected by modern craft brewing pioneer Russian River Brewing Company as an homage to historic California brewing heritage.