Walter's Light Ale 12 Oz Tab Top Can
Walter • Eau Claire, WI
Walter's Light Ale Tab Top Can
Produced by the Walter Brewing Company of Eau Claire, Wisconsin, the Walter's Light Ale 12-ounce tab top can holds a notable place among regional breweriana collectors. Established by Johannes Walter in the late 19th century, the Eau Claire plant became a prominent Midwestern brewery that outlasted numerous regional competitors before its eventual closure in the 1980s.
This specific can is especially remembered for its commemorative ties during the mid-1970s American Bicentennial era. The can design incorporates bold patriotic motifs, prominently featuring an illustration of a Revolutionary War Minuteman captioned with the slogan "Attitude 76-77". Another side displays the traditional Walter's logo set against a red field framed in blue and surrounded by white stars, crowned by an American eagle clutching a flag in its talons.
Beyond general distribution, the Walter Brewing Company produced promotional runs of Walter's Light Ale to mark specific civic gatherings, including the Wisconsin Jaycees Winter Convention hosted in Racine. Collectors recognize several label variations across these convention and Bicentennial issues, differentiated by minor changes in event text and commemorative side-panel layout. As a standout example of commemorative can design from Walter's later operating years, it remains a popular target for collectors of Wisconsin breweriana.
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