Walter's The Beer That Is Beer 12 Oz Tab Top Can

Walter's "Beer That Is Beer" Can

The Walter Brewing Company of Eau Claire, Wisconsin, produced this container featuring the company's famous promotional slogan, "The Beer That Is Beer". Tracing its roots to Johannes Walter in the late nineteenth century, the Eau Claire plant stood as a celebrated fixture in western Wisconsin, persevering through fires, Prohibition, and fierce industry consolidation before finally ending operations in the late twentieth century.

This straight-steel container features Walter's classic graphic styling, highlighted by the confident slogan crafted to emphasize authentic brewing heritage against encroaching national competitors. While members of the extended Walter family established breweries across both Wisconsin and Colorado, the Eau Claire location remained the enduring heart of the Walter brand's regional identity.

Within the breweriana community, the can remains a prized highlight from the Upper Midwest's mid-century canning history. Collectors actively document known variations in the design, distinguished by minor differences in can manufacturer markings, seam placement, and statutory labeling.