Weir Radio Premium Beer 12 Oz Tab Top Can
Pittsburgh • Pittsburgh, PA
Weir Radio Valley Steel Salute
Brewed and packaged by the Pittsburgh Brewing Company in Pittsburgh, Pennsylvania, this promotional can was produced in partnership with WEIR Radio, known on-air as "The Big 14." Operating out of Weirton, West Virginia, and broadcasting across the Upper Ohio Valley and Steubenville, Ohio area at 1430 AM, WEIR served as an essential local media voice for tri-state communities.
The graphic design of the can highlights regional broadcasting and industrial heritage. One side features a group photograph of the radio station's on-air staff beneath the prominent headline "The Big 14 WEIR Radio," labeled below as "Premium Beer." The reverse side pays tribute to the region's industrial backbone, displaying an image of molten steel alongside the official Steelmark emblem and the dedication, "Saluting The Steel Industry In The Upper Ohio Valley."
Pittsburgh Brewing Company frequently partnered with regional radio stations, civic organizations, and local sports franchises to manufacture commemorative cans. Weirton, home to the sprawling Weirton Steel works, was a major steelmaking center along the Ohio River. This container functioned both as a promotional item for the station and as an appreciation piece for the thousands of steelworkers in the area. Known variations across promotional radio issues from the brewery feature minor differences in mandatory text and seam markings.
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