White Cap Select Beer Cone Top Can

Two Rivers White Cap Select Can

Produced for the Two Rivers Beverage Company of Two Rivers, Wisconsin, the White Cap Select Beer cone top represents an iconic piece of Midwestern brewing heritage. White Cap served as the flagship brand for the brewery under the leadership of the Liebich family during the mid-twentieth century, cementing its place in regional beverage history.

Brewery Background and Legacy

The Two Rivers Beverage Company operated along the shores of Lake Michigan in Manitowoc County. Following Prohibition and extending into the postwar era, owners George and Harold Liebich established White Cap as their primary local brand. As competition intensified from expanding national shipping brewers, regional operations like Two Rivers leaned heavily on their core hometown labels to maintain distribution in local taverns and grocery stores.

Can Design and Variations

The container showcases the classic White Cap presentation, characterized by bold script lettering and crest imagery evoking the coastal waters of Lake Michigan. Manufactured by the Continental Can Company, the container is built on their high-profile profile.

Among breweriana collectors, known variations exist across manufacturing runs. These differences include subtle changes in mandatory alcohol statements, revisions to copyright text, and slight shifts in side-panel distributor markings. Because independent regional breweries ordered cans in distinct batches over time, these small adjustments offer an interesting look into mid-century packaging transitions.

Today, artifacts from the Two Rivers Beverage Company remain sought-after items for Wisconsin breweriana collections, with White Cap Select standing as an enduring representation of the state's independent packaging history.