White Cap Select Beer Cone Top Can

Two Rivers' Lake Breeze Classic

The White Cap Select Beer cone top can was produced for the Two Rivers Beverage Company of Two Rivers, Wisconsin. Operating along the western shores of Lake Michigan, the brewery highlighted its coastal setting through its packaging, prominently featuring the regional slogan "Refreshing As The Lake Breeze."

Two Rivers Beverage Company carried a deep local brewing lineage dating back to the mid-nineteenth century, ultimately reorganizing after Prohibition under the Two Rivers Beverage name. The company was notable among Wisconsin brewers of its generation for utilizing the word "Beverage" rather than "Brewing" in its corporate moniker.

Manufactured on Continental Can Company's Cap Sealed container format, the can showcases the recognizable White Cap branding, which was distributed throughout eastern Wisconsin and neighboring regional markets. Several variations exist across production runs, featuring slight adjustments to mandatory text and factory markings. Cans from this independent Wisconsin packaging run remain standout additions for enthusiasts of mid-century Midwestern breweriana.