Wieland's Extra Pale Beer Cone Top Can

Wieland's Extra Pale Cone Top

Wieland's Extra Pale Beer stands as a celebrated piece of Northern California brewing history, produced by the Pacific Brewing & Malting Co. (also identified on labels as Pacific Brewing Co.) based in San Jose, California. Pacific Brewing revived the historic nineteenth-century San Francisco brand originally created by John Wieland, utilizing the established trademark as a flagship label for their canning operations.

Design and Features

Manufactured by the Continental Can Company, the container features the classic flowing Wieland's script against a metallic background. A central hallmark of the graphics is the prominent promotional slogan, "Wieland's Has The Flavor!" The container also bears the mandatory "Internal Revenue Tax Paid" (IRTP) statement alongside the San Jose brewery address.

Collector Notes and Variations

For breweriana enthusiasts, the can is a cornerstone example of pre-war and wartime West Coast packaging. Variations are recognized across production runs, distinguished by subtle differences in brewery corporate phrasing, mandatory text placement on the side panels, and slight alterations in profile structure. The brand remained a key regional favorite in the Santa Clara Valley until the facility was eventually acquired by the Falstaff Brewing Corporation.