Williston Basin Beer 12 Oz Tab Top Can
August Schell • New Ulm, MN
Williston Basin Festival Can
The Williston Basin Beer 12 Oz Tab Top Can is a commemorative issue brewed and packaged by the August Schell Brewing Company of New Ulm, Minnesota. This special release was produced in connection with the Williston Basin Energy Festival held in Williston, North Dakota, celebrating the thirty-year anniversary of the historic discovery of oil in the Williston Basin.
The can design prominently highlights the festival theme, "America's Untapped Frontier," along with narrative text on the side panels that details the purpose of the event: recognizing past milestones, celebrating current contributions, and highlighting future opportunities in regional energy exploration. Throughout the late twentieth century, August Schell was well-regarded for partnering with regional organizations, community milestones, and civic celebrations across the Upper Midwest to produce custom commemorative cans.
Because of its direct ties to regional industry and community heritage, the can serves as a notable crossover collectible for breweriana enthusiasts as well as collectors of North Dakota energy history memorabilia.
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