Willows Lager Beer Flat Top Can
San Francisco • San Francisco, CA IRTP era, 1935 to 1950
San Francisco's Willows Lager Beer
Produced by the San Francisco Brewing Corporation in San Francisco, California, this flat top can features one of the brewery's most scenic pre-war can designs. Recognized among opening instruction and early flat top can collectors under the classic Lilek reference number 877, this label design highlights a tranquil pastoral illustration that sets it apart from more utilitarian contemporary designs.
The centerpiece of the label artwork is a detailed nineteenth-century recreational scene centered around a large weeping willow tree. Along the riverbank, groups of people are depicted relaxing and picnicking in vintage attire, while a couple paddles past in a red canoe. Flanking the top of the pastoral vignette are two banner ribbons bearing the slogans "Famous as in 1869" and "It cant be beat" (printed without an apostrophe).
Below the illustrated scene and the registered trademark notation, the brand name is presented in large, shaded lettering followed by LAGER BEER and the recommendation to COOL BEFORE SERVING. San Francisco Brewing Corp.—also famous for flagship labels like Burgermeister—marketed Willows as a nostalgic brand, connecting twentieth-century canned packaging with regional brewing heritage.
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| Price | Title | Platform | Date |
|---|---|---|---|
| $80.00 | Willows Lager O.I. Flat Top, 146-7 | Beer Cans Plus | 12/15/2024 |
| $18,240.00 | Willows Beer Instructional Flat Top RARE CLEAN TOP EXAMPLE 146-7 USBCOI 878 | Morean | 5/19/2024 |
| $???.?? | Hidden sold listing | Auction | ??/??/???? |
| $???.?? | Hidden sold listing | Auction | ??/??/???? |
| $???.?? | Hidden sold listing | Auction | ??/??/???? |
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