Willows Lager Beer Flat Top Can
San Francisco • San Francisco, CA IRTP era, 1935 to 1950
Historic San Francisco Willow Scene
Produced by the San Francisco Brewing Corp. in San Francisco, California, this flat top can showcases the classic Willows Lager Beer brand. The can's centerpiece features an idyllic outdoor illustration depicting a massive, leafy weeping willow tree along a riverbank, surrounded by picnickers lounging at tables and on the grass, while two individuals paddle past in a bright red canoe. Flanking the upper artwork are two complementary mottos: "Famous as in 1869" on the left and ""It cant be beat"" on the right, both rendered in quotes.
The 1869 reference pays homage to early San Francisco brewing heritage and the city's historic Willows district and 19th-century brewery traditions. Directly beneath the pastoral landscape, three decorative stars frame each shoulder above the prominent "WILLOWS" brand banner. The lower half of the label features "LAGER BEER" alongside the serving advisory "COOL BEFORE SERVING" and the contents volume.
Documented in breweriana literature with its opening instruction format, Willows Lager cans from this era are highly prized by collectors of early West Coast breweriana, with subtle variations known across printings from the brewery.
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