Wilmington Catfish Days Beer 12 Oz Tab Top Can
August Schell • New Ulm, MN
Wilmington Catfish Days Beer Can
The Wilmington Catfish Days Beer can was produced by the August Schell Brewing Company of New Ulm, Minnesota, in conjunction with the annual Catfish Days festival held in Wilmington, Illinois. Custom-canned specifically for the Rustic Saloon in Wilmington, the straight steel can was issued as a commemorative release for the town's signature summer celebration along the Kankakee River.
During this era, August Schell frequently partnered with regional festivals, civic organizations, and local establishments across the Midwest to brew and can special commemorative batches. The Wilmington Catfish Days festival originated in the 1970s to celebrate local angling heritage and community pride, featuring parades, riverfront festivities, and entertainment.
The can's graphics prominently display the festival name alongside references to the Rustic Saloon, capturing the tradition of small-town tavern sponsorship. For collectors interested in August Schell contract brews, regional civic festivals, or saloon-sponsored breweriana, this can stands as a classic piece of Midwestern festival memorabilia.
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